The Ituen Basi label: Fabulous, Elegant and Aesthetic
“Style is an outward expression of your inner self, which manifest in terms of the kind of clothing that you wear and how you package yourself. Style is innate, it is something that comes from within and you can only see it in the outward appearance of what people wear.” – Ituen Bassey
About the Ituen Basi label
Ituen Bassey, is the creative and formidable designer behind the exceptional Ituen Basi label. Located in Lagos, Nigeria, it produced its first collection in 2009. Ituen Basi describes itself as “a celebration of individuality and feminism, stylish combination of timeless elegance with a contemporary twist, synonymous with cutting edge aesthetic”. It has won several awards. These include the 2013 Fashion Excellence Award from the Society of the Performing Arts in Nigeria, the 2012 Designer of the Year (Africa) Award from the Mercedes Benz Fashion Week in Johannesburg and the 2011 Most Creative Designer Award from the Arise Magazine Fashion Week in Lagos.
What do I love about the Ituen Basic Label?
The exquisite sculpting and tasteful use of the ankara print is very evident in the label’s collections. I also find the label’s designs to be bold and strong while maintaining elegance and femininity. My favorite collection thus far is the Ankara and Beads Collection. There is an explosion of colours in the collection and I love the brilliant way in which beads are infused into the designs. Below are pictures from that collection:
I also love the following designs from the Ekehimini Collection:
Where can you buy Ituen Basi designs?
Select products are available at Temple Muse, 21 Amodu Tijani, off Sanusi Fafunwa, VI, Lagos and Quintessence, Parkview Estate entrance, off Gerrard Road, Ikoyi, Lagos, Nigeria.
Contact Ituen Basi
Phone number: +234(0) 8122597952
Email: [email protected]
What do you think? Do you love Ituen Basi designs? Check out another awesome fashion designer here. Let’s talk!
Remember, be sincerely you!